Building web site Link Popularity in conjunction with Search Engine Optimization (SEO) is the only sure way to achieve the best organic search engine rankings today. ConsultingAce’s Link Popularity Development Program is superior to all other methods because of our holistic approach. Our link development programs include social media, document submissions as well as strategic link development.
Link building is the process of paying or trading with someone to place your link on other websites. These types of links can be reciprocal or non-reciprocal(one way).
History: Google created a website ranking system which they labeled Google Page Rank, Google PR, or "PR" for short. In the world of Linking, the higher the PR value of a website linking to a website, the more credible the website became in the eyes of Google. Link Popularity and Google Page Rank derive their results by analyzing and evaluating the incoming links to a website. Many other search engines are utilizing this information, too. Gaining incoming links shows the search engines that people like and endorse a website and the website’s appeal is broadening. The search engines have found that the more relevant websites which link to a website signifies acceptance by that community. It’s akin to reaping the benefits of online "word of mouth." The search engines use the incoming link information along with other information they have collected to determine a website’s ultimate organic search engine rankings.
However, most link building strategies are based on taking advantage of a flaw in the search engine algorithms. As we have seen, these strategies can be short lived. Many of us have spent a lot of money over the years on various link building strategies only to wake up one day to find most, if not all, the work disqualified. This is because the search engines eventually find and fix the weakness in their algorithms because so many exploit it. Any link programs that take advantage of the search engines to artificially inflate rankings are risky and live on borrowed time. Overtime, the search engines always adjust to the people trying to abuse the system.
Today’s Search Engines are much more sophisticated than they were just a few years ago and have now reached a new level in their capacity to analyze the whole of a website’s incoming link structure. These new techniques not only allow them to detect anomalies, but also allow them to provide more accurate search results. This is why link building, link exchanges, link farms, and other such programs do not have the vitality they once had. The only answer is to grow your links online naturally over time. Analyzing a website’s incoming links is the method used by search engines to quantify the human appeal of your website. Building your Link Popularity vs. just Link Building as it has been done is essential to your website’s success.
ConsultingAce’s Link Popularity Development Program is superior to all other methods because we take a holistic approach to our program. First, we evaluate and study your web site, industry, and competition. Once we have the full picture, we can begin to evaluate your web site’s link structure from an informed perspective. What does the link pattern tell us? How developed is your web site compared to the competition? What key locations for links are missing? Who is linking to your web site and do they help or hurt? These are just a few of the questions we work to answer.
At this point, we develop a very specialized strategy for your web site. Remember, we at ConsultingAce do not try to fool the search engines as so many others in our profession do. Our program is based upon a philosophy of "giving them exactly what they want" in the appropriate manner. A Search Engine’s primary function is to find a web site and guide people to it.
Our basic strategy consists of placing well crafted links on websites with relevant content, good Google Page Rank (PR), and/or in locations where others may naturally find them which helps spread the word about your website (social media). We start by balancing out the current structure, trimming links that may hinder rankings, and seeding other links in key locations properly so new links have a chance to take root and spread throughout the Internet. This allows the search engines and people to find the website and if deemed worthy, the website will gain higher placement on the Search Engines, Internet Directories and Online Indexing Services. The end result will be more favorable search engine rankings for highly valued keywords. The more top search engine rankings, the more qualified website traffic; the more qualified website traffic, the more leads. More highly qualified leads mean more desired actions are taken. A desired action on a website can mean more sales, forms filled out, bookmarks saved or some other desired action.
Our Link Popularity and Social Media Development Program works to not only ensure that a website maintains and continues to develop better search engine rankings, but to accelerate the entire process. It allows a website to achieve rankings on a more diversified number of keywords than would be possible otherwise. Of course, rankings change all the time as search engines change their algorithms, but the websites that are correctly optimized and have solid social media and link popularity programs consistently appear at the top of the search engines’ organic rankings for a diverse group of top keywords.
Our Link Popularity Development Program presents your website in the right way, in the right places, and to the right people so it may develop naturally. Link Popularly can be seen as Link Marketing and is akin to real world marketing and press release programs in the sense that link marketing can take on many forms and can grow by word of mouth if done correctly. The only difference is that we are doing this solely online.
We have helped many websites start from next to nothing to ultimately gain prominence in their industry and stay there. We have taken companies who had an ancillary website to their brick and mortar business to the point where they closed the brick and mortar part of the business to become an Internet Only Company because the website became so profitable. This knowledge has led us to develop a Link Popularity Development Program of our own for our clients and for ourselves. We know that a good website is like a good resume which gets you in the door to the search engines (see our Search Engine Optimization (SEO) Program for more details). Once there, however, the search engines watch the web for its reaction. If people like the website, then inbound links to the website will grow naturally, and these links become online references and gain you credibility in the eyes of the search engines and Internet directories.
Link Development Process
