Search Engine Optimization
Better SEO = Better Rankings = More $$$
What is Search Engine Optimization (SEO)? Search Engine Optimization or SEO is the process of developing a web site around a targeted group of keywords in order to receive top organic Internet search engines rankings, directories, and indexing services. The rankings are not pay per click or any other paid type of search engine rankings. They are free and occur naturally as part of the search engine, directory or indexing organic algorithm. The end result of successful SEO campaigns is having the search engines send high quality prequalified traffic to your website from the largest marketing sources in the world all operating 365/24/7.
Why is Search Engine Optimization (SEO) Important? 85% of Internet search is done through a search engine, directory or indexing service using keywords. People use these services to find what they need instead of clicking on random ads. Search engines, directories, and indexing services bring targeted traffic to your website using keywords. No other advertising medium has allowed people to find products, services, and information as quickly and efficiently.
The statistics don’t lie. We see Pay Per Click (PPC) posting percentages as high as 65+% click fraud. Organic rankings show a 400% higher click through rate than PPC. These two facts alone make search engine organic rankings the only answer to any website developer wanting to truly be successful online. Few look beyond the third page on the search engines. If your website is not at the top of the search engine results, your website is nowhere for all intents and purposes. “Location, Location, Location” as the saying goes seems more apt for the world of Internet search where you are either in the top 3 pages or you seem not to exist.
How does Search Engine Optimization (SEO) work? ConsultingAce customizes our Search Engine Optimization (SEO) strategy for each of our clients. This is because every web site is in a different stage of development and/or has different needs and a different target market. Simply put, there are two facets to the process. The first involves “white hat” SEO techniques performed solely by ConsultingAce. In the second phase, we work with you to develop the web site according to a custom strategy we have developed based on our many years of research and development, your web site’s current standings, time in existence, competition, keywords, reports on the web site, and many other factors. All of our efforts are focused to bring in traffic from the most prized handpicked keywords. Rankings on the top keywords mean more qualified traffic. The more qualified web site traffic based on the best keywords means more desired actions are taken on your web site. We help with usability and other Internet marketing issues that may be hindering your conversion or return on investment (ROI). Most importantly, we are there every step of the way to optimize your web site. We take care of many elements such as search engine submissions and programs that even include link popularity and social media development. Every client receives our customized proprietary techniques designed to attain a large number of long term search engine rankings directly for your web site.
Step 1 – Improving Your Web Site
Each search engine uses a variety of technologies to collect and categorize its results. In this step, we analyze your website in detail and provide you with the first phase of improvements and fixes necessary to optimize your website to take direct advantage of the spider and other indexing technologies. These improvements are a necessary part of the process and needed to gain rankings on the search engines for your keyword list. Each improvement is designed to maximize your website’s ranking possibilities on the major search engines, Internet directories, as well as the other 2000+ web indexing services. At this stage, the fixes usually include major issues that need to be addressed at the outset such as founding principles you need to integrate and understand, as well as specific fixes that need to be implemented before ConsultingAce can move on to the next steps.
Step 2 – Search Engine Rankings and More
Once your website has been “fixed” to a high enough level, we begin search engine submissions and the integration of other online techniques that are designed to bring your website to the top of the search engines as quickly as possible. We make sure that your website receives the full benefits of our services, and we work diligently to expand your presence and bring the rankings, at the very least, up to the level of your chosen Cap as quickly as possible. We work from your hand-picked keyword list and only charge you if we can expand search engine rankings above the level you had before starting with us. We always strive to beat the Cap so that our work gives all our clients many more rankings than those for which they are paying.
Step 3 – Continuing the Fight
If “The only constant in the universe is change,” then that statement is especially true of the Internet. The Internet changes at a phenomenal rate. If unattended, your top positions one month may be supplanted by your competitors the next. Technologies in use today are updated or even replaced tomorrow.
ConsultingAce works constantly to develop and improve a comprehensive website Search Engine Optimization and Internet Marketing Strategy for your website designed to bring your website to the absolute pinnacle of success online. We weed through all the contradictory Internet marketing information and test for the truth. We plan a long term strategy while integrating all necessary updates with the sole goal of improving your closing ratios, user satisfaction, and qualified search engine ranking traffic.
Search engine placement is analogous to climbing a ladder with many others constantly trying to drag you down. To prevent abuse of their technology, search engine developers filter out websites that try to blitz their way to the top using inappropriate techniques. Some major engines will ban offenders permanently, if caught. ConsultingAce only uses technology as a tool where and when it is allowed. This is the only way to climb the ladder to the coveted top positions and stay there.
Our continuing Search Engine Optimization (SEO) Program ensures that your web site is protected from the ever-changing technological evolution of the Internet. ConsultingAce continually monitors the Internet, your website, studies and tests the search engines, directories, and indexing services, as well as the myriad of other tasks all focused around guiding our clients to the highest levels of success. We promote your website to the fullest each and every month, ensuring that your submissions to the major search engines are up to date. We work with you to implement fixes and improvements strategically designed to increase your website traffic and improve your search engine ranking position and quantity. Along with our continued fight on your behalf, we continue to research and develop new processes, information, procedures, and techniques to ensure your website’s long term success.
The Bottom Line:
It is essential to your business to be found on the Internet by those looking for your service or product. Every website seeking to truly be successful needs to be optimized if it is to be found quickly and easily. Since most companies are not experts on websites and the Internet, they need an SEO expert, and the only clear choice is ConsultingAce because:
- Our pricing is performance based.
- Performance pricing is based on a limited number of preapproved hand-picked keywords.
- We work directly with your website.
- We bill on a Cap system so you are never over budget.
- You will always receive credit for the rankings you had before starting with us.
- Your website can receive many more rankings on the search engines than show up on reports or for which you are billed.
- We report to you monthly and all reports can be independently verified for their accuracy.
- Our clients receive website advice, guidance, and help that go far beyond the price they pay.
- We have a money back guarantee.
- We will work exclusively with your website within your niche ensuring we are solely focused on your website’s success. Your success is our success!
What more could you reasonably ask for? Let us show you the power and profitability of being found by those seeking your products and/or services. Whether you’re a local business or a multinational corporation, there is no question that you need to utilize this resource. Contact Us today for assistance.
When I was asked to provide a quote for ConsultingAce's new web site, at first I was a bit reluctant. Not because they haven't earned it, but because I like to think of them as my "little secret."